Challenges Faced And opportunies In Pharmaceutical Marketing

Developing a health care system that puts people at the center of their own care and uses all available resources as effectively as possible has become a consistent goal of WHO.

World Health Orginization

For achieving this goal requires different health professionals to work in collaboration with each other to meet the health needs of patients.

But we have a one more role to be a pharmacist it is drug development

Drug development: the journey of a medicine from lab to shelf

But Before a drug is deemed suitable for patients, it has to go through rigorous testing and cost-effectiveness analyses.

  • First the journey will have begun in a university laboratory.
  • Once a potential target has been identified, researchers will then search for a molecule or compound that acts on this target.
  • The next stage is to confirm that these molecules have an effect and that they are safe. 
  • And then clinical trials

Marketing

The process of drug development and marketing authorisation is similar across the world.

A submission for marketing authorisations is made to the national regulatory authority in most countries.

The drugs made will reach the consumer with the help of pharmaceutical marketing

How can we became good at marketing?

Now here is a person Mr. Nagarajan Govindan, National key accounts manager, Roche. And Nandha college of pharmacy, Erode

To assits our young minds in pharmaceutical marketing on 20th June @ 10.30 am

Our study web provides a webminar at challenges faced and opportunities in pharmaceutical marketing

For register

The register delicates will provide with e-certificate

Register at https://forms.gle/VVx5t3EaxHPk4nCf7

For any queries please free to contact through webinar@nandhapharmacy.org

Rating: 1 out of 5.

Go confidently in the direction of your dreams!

STUDY web

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